• The
  hotel
• Facilities
  & key facts
• Rooms and
  accommodation
• Address and
  location
• Prices and
  discounts
• Recreation &
  entertainment

Sell Samokov Hotel to your customers

If you are interested in selling Samokov Hotel, Borovets to you customers please contact us to receive B2B access. Our B2B web platform enables you to book hotels, ski packages and private transfers in Bulgaria.
More info on our B2B platform here →

If B2B access is not enough for you, we can offer our XML API.
More info on our XML API here →

Partnership with Profi Tours Ltd

Click here to contact us on becoming our partner

Profi Tours Ltd is established in 1997 and nowadays we provide travel services to more than 10 000 visitors of Bulgaria every year. We are licensed incoming and outgoing tour operator (license No.03475 / 08.12.1997 issued by the Bulgarian Ministry of Economy), member of IATA (numeric codes 09-200995 and 09-210235) and ETOA (European Tour Operators Association) and a registered company in bulgarian court (VAT number BG121745404) with representatives in Sofia and all major ski and summer resorts of the country, multilingual staff and tour guides.

We are a market leader in ski and beach holidays in Bulgaria in terms of direct contracts with local hotels and number of served visitors per year. If you’d like to sell holidays in Bulgaria to your customers or subagents, we are the right choice for you!

Except for hotel accommodation, we offer ski packages (lift pass, ski school and ski equipment) in all Bulgarian international ski resorts – Bansko, Borovets and Pamporovo and private transfers in Bulgaria – from all airports and cities to all beach and ski resorts.

Click here to contact us on becoming our partner

B2B search & book access

Our B2B web platform enables you as a travel industry mediator to book hotels, ski packages and private transfers in Bulgaria.
More info on our B2B platform here →

XML API

For those of you, who would like to offer their own customers or subagents the possibility to check prices and make bookings, the solution are our XML interfaces.
More info on our XML API here →

Our services

We have a long experience as a DMC in Bulgaria. Some of the travel services that we can provide to our partners are:

• Group tours to Bulgaria: organized round-trip tours, special interest tours, historical and cultural tours, wine tours, monatsery tours - submit us an enquiry here.
• Hotel accommodation in more than 650 hotels in every Bulgarian beach, ski or spa resort, city or town.
• Ski schools, ski holiday packages in all Bulgarian ski resorts.
• Summer vacations in all sea resorts on the Bulgarian Black Sea coast.
• Health and beauty holidays in the great variety of spa resorts in Bulgaria.
• Airline tickets to Bulgaria.
• Private transfers and transport services throughout the country
• Business trips, meetings, conferences and seminars arrangement.
• Rent-a-car services.
• City break trips.
• Trekking, mountaineering, climbing, birdwatching in the Bulgarian countryside and mountains.
• Tailor-made tours.
• Visit to the most spectacular Bulgarian folklore and etno festivals.

For all online services such as hotel booking, ski packages, private transfers, airline tickets, rent-a-car in Bulgaria we can provide you with special partner access.

Contact us now

Head office: 43 Dospat Str., Sofia 1463, Bulgaria
Tel: +359 2 940 11 10, +359 888 707 983;
e-mail: Click here to submit request for partnership by e-mail

Meet us

As a leading Bulgarian trouroperator and a DMC, Profi Tours Ltd participates every year in all significant international travel fairs in Europe - FITUR (Madrid, Spain), ITB Berlin (Berlin, Germany), RDA-Workshop (Cologne, Germany), Top Resa (Paris, France), TTG (Rimini, Italy), World Travel Market (London, UK).
Listed below are the travel exhibitions in 2026 and 2027 where we can meet and discuss how we can be useful for your business.
Click here to request a meeting with us

FITUR

Madrid, Spain
Fabruary 2026 and 2027
Location: The stand of Bulgaria

ITB Berlin

Berlin, Germany
March 2026 and 2027
Location: The stand of Bulgaria (Hall 3.2/101)

RDA-Workshop

Cologne, Germany
July 2026 and 2027
Location: To be announced

Top Resa

France, Paris
September 2026 and 2027
Location: The stand of Bulgaria

TTG

Rimini, Italy
October 2026 and 2027
Location: The stand of Bulgaria

World Travel Market

London, UK
November 2026 and 2027
Location: The stand of Bulgaria

Click here to contact us on becoming our partner

Samokov Hotel - Borovets

Samokov hotel is one of the best known in the resort. Rooms were renovated in the autumn of 2004 and offer really good quality. Advantage is that bathroom and WC are separate. Samokov hotel has always been a "high class" hotel, its atmosphere has been created by the very hotel's architecture, polite personnel, ultra cleanliness. Not to forget about the Olympic sized swimming pool, bowling, enormous lobby bar. Restaurant offers life music in the evening, while having your dinner.

Location of Samokov Hotel, Borovets

The hotel is situated in the centre of the resort of Borovets (1300 m above the sea level) and only an hour drive from the capital - Sofia.

Distance to ski lift: 180m.
Distance to center: 90m.
Distance to airport: 70km to Airport Sofia
Distance to bus station: 0,01km
Distance to railway station: 75km
Distance to cash machine: 0,02km
Distance to exchange office: in the hotel
Distance to restaurants: 0,01km
Distance to supermarket: 0km
Distance to shops: 0,02km

Address: Borovets 2010, Bulgaria

Rooms and Accommodation in Samokov Hotel

Samokov hotel offers:
250 standard rooms with all necessary facilities, direct telephone line, satellite T.V. , bath with tab, balcony with a view to the mountain.

Food and dining, restaurants and bars in Samokov Hotel

Restaurants&Bars

Samokov restaurant

buffet breakfast and dinner as well as A La cart menu.

“Panorama” restaurant

This is the place where you can enjoy delicious meals and a nice view to the mountain.

Barbeque TERRACE

Only few steps from the swimming pool you are welcomed in the Barbeque restaurant. Delicious grilled specialties, fresh salads, cold drinks- these are small part of the things you can try here.

LOBBY BAR

Situated in the lobby of the hotel it offers different cocktails, hot drinks, a great variety of cakes and sweets.

COCKTAIL BAR

This is the place to offer an exotic drink, to play billiards with friends.

“SPORT” BAR

The right place for a glass of cold drink and to have a rest after the hard work in the fitness hall.

"POOL” BAR

If you need refreshing drink after the tiring swimming in the pool – visit the Pool bar.

Recreation & entertainment in Samokov Hotel

SPORT AND SPA

The sport and spa centre offers various opportunities for sport and relax: modern fitness hall, indoor swimming pool (25x12.50 m), bowling, billiard’s, table tennis, massage - full or classic, aromatherapy, hot stones therapy, water massage, pearl tab with etheric oils, hydro jet, solarium, sauna, steam room.

No booking fees apply. Cancellation is FREE, except for last minute bookings - you can see the terms for free cancellation when you select dates and services.

Price notes:

No booking fees apply. Cancellation is FREE, except for last minute bookings - you can see the terms for free cancellation when you select dates and services.
Price includes free use of: Wi-Fi internet in the hotel in the lobby bar, Storage of ski equipment, Baby cot, Child chair, Indoor swimming pool.
All prices are per room/apartment per day, on Bed & breakfast basis.
Half board available on additional payment.
Additional payment for New Year dinner is obligatory.
Additional payment for Christmas dinner is not obligatory.
The additional person discounts are from the regular price per person.
Please, use the booking form, to get a price for your period of stay, number of people and meals included.
The regular prices are NOT valid during national holidays, Christmas and New Year periods!

Fees and discounts: